Hotel Marketing Agency for Direct Bookings

Olli Junes explains Resaco in one minute

Services

One booking system. Four working parts.

All services

SEO & GEO
Brand search defence Destination searches GEO / AI answers
Own the search results for your hotel’s name, rank for the searches guests make before they know it, and appear in AI answers to travel questions.
Paid Advertising
Brand protection Google Hotel Ads & metasearch Booking-based bidding
Brand campaigns that stop OTAs taking your name, plus Google Hotel Ads, metasearch and Meta for travel. Measured in bookings.
Websites
Booking-engine CRO Direct-booking perks Mobile speed
Hotel websites and booking-engine journeys built to convert, fast on mobile, with Core Web Vitals in the green.
Analytics & attribution
Booking-engine attribution OTA commission tracking Direct-share reporting
Tracking down to the booking engine. Direct share, commission saved and revenue per channel in one dashboard.

The team behind the numbers

You work directly with the people doing the work.

Resaco · Rovaniemi & Helsinki · Lapland HQ

The Resaco method

How every engagement runs.

Four steps, the same for every client. Each one is measured against bookings and revenue.

How we work

01

Diagnose

A 45-minute call. We look at your booking-source mix, OTA commission spend and brand search results, and tell you what we see.
02

Model

A 12-month direct-booking model: direct-share targets by month and the commission we expect you to keep. Your revenue manager gets the spreadsheet.
03

Build

Sprints of 2–4 weeks. Brand campaigns, Hotel Ads connectivity, booking-engine fixes and SEO content, shipped weekly.
04

Compound

Monthly reviews against the model, with bids and content planned around high season, shoulder and off-peak.

Industries

Built for travel and hospitality.

As a hospitality marketing agency we only work in travel and hospitality, so we already know your commission structure, your booking windows and your seasonality before the first call.

Travel & Hospitality
Flagship Guests who find you on Google often still book through an OTA. Every direct stay keeps that commission in your hotel.

Run a travel business we haven’t listed? Tell us about it.

Travel & Hospitality

Playbook

Client testimonials

In their own words.

Hotel and tourism operators we work with, on camera.

Beyond Arctic

“On our own, we definitely would not have succeeded as well as we did last winter.”

Juho Uutela

CEO · Beyond Arctic
Silver Birch Resorts

“Seeing the data behind the people looking at our website has been a massive eye-opener.”

Andrew Capey

Head of Sales · Silver Birch Resorts
Aavalevi

“New website first, then more active marketing. We’ve had good results in a short time.”

Juuso Pitkänen

CEO · Aavalevi
Santa Claus Reindeer

“It’s good to have a partner that focuses only on this, and I think you’re doing it well.”

Janne Körkkö

CEO · Santa Claus Reindeer